Social Interaction is a Bigger Motivator Than Money for Sustained Purchase Behavior
Social interactions are significantly more effective than monetary rewards for sustained or repeated purchase behavior. Professor Jeonghye Choi
Why Offline Borders Can’t be Breached by the Virtual World
Free access to other cultures isn’t enough to overcome our differences.
Being More Flexible at the Statistician’s Workplace
Researchers find good approximation of finite sample properties with a bias-corrected least squares estimator. Professor Hyungsik Roger Moon
Making We the People
True to Yonsei’s long tradition of interdisciplinary research, a political scientist meets a constitutional scholar to write an internationally acclaimed book that explores the theories and histories of democratic constitution-making in postwar Korea and Japan.
Yonsei Becomes Source and Connection for Converged Studies for Aging
Center for Interdisciplinary Approaches on Aging shows social networks provide the answer to successful aging in a super-aged society.
KakaoStory: not simply Korean Facebook
A recent study shows the differences in the usage patterns and motivations of KakaoStory and Facebook users in Korea. Professor Sang Woo Lee
Ballot-box accountability impedes far-sighted policymaking
Central government bureaucrats more effectively pursue unobservable and long-term targets. Professor Sounman Hong, Public Administration, Yonsei University
Can TV PSA Campaigns help reduce suicide rates?
Yonsei researchers investigate the effects of a public service advertisement campaign on suicide prevention in South Korea Professor In Han Song
‘Translocal Relations’ to solve international environmental issues
Professor Lee Taedong introduces concept to deal with climate change Professor Lee Tae-Dong
How socioeconomic contexts complement contingent factors in examining government expenditure
Yonsei researcher Whasun Jho takes a deeper dive into how institutions and social capital affect economy and help us better understand future outcomes Professor Whasun Cho
How Your Childhood Advantage May Become a Mortality-related Disadvantage
Yonsei sociologist investigates mortality, marriage longevity, and childhood family structure Professor Jeong-han Kang, Sociology, Yonsei University
Dependence on Search Engines May Cause Business Failure
Research conducted at Yonsei examines the burdensome effect of dependence on other organizations Professor Kyung Min Park
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