Imagination CEO School, Institute of Media Arts On June 10, the Institute of Media Arts held the ‘Imagination CEO School’ at the Chang Ki Won International Conference Hall in Yonsei University Library. Organized under the theme of ‘Imagination and Business’, three distinguished scholars—Venezuela representative at UN Future Forum and Professor of Economics and Futures Studies at the Central University of Venezuela, Jose Cordeiro; Professor of Human Behavior at the University of Illinois, Raymond Price; and Director of the Korea Creative Contents Agency, Lee Jae-woong—were invited to give lectures. In the opening speech, Professor Lim Jeong Taeg (Director, Institute of Media Arts) said, “Information obtained from the Internet is already dead; what animates the information again is imagination. We need to go beyond the ‘sight-centricity’ that accepts what is seen only through the eyes, and furthermore we also need to go beyond the ‘information-centricity’ that appreciates information only from the Internet. Technology has been advanced by human imagination. In this information-based society, we must move toward a society that is based on creativity and imagination.” Professor Jose Cordeiro began his speech saying that we have entered into a world where things previously, or even now, thought to be impossible become a reality. He added that “In the future, things will exist as we imagine”. He covered four main areas of future technology—genetics, biotics, nanotechnology, and brain science—in particular, genetics in connection with the study of aging to overcome death; biotics that transforms artificial bacteria into new forms of energy; nanotechnology that will solve garbage and waste problems; and brain science that further explores the mind and soul. Professor Cordeiro especially emphasized the field of genetics, saying “In the future, giving birth to a baby with a genetic defect may become a crime. The 3-billion base pairs in the human genome are less complex than any software made by Microsoft.” Professor Raymond Price gave a speech on being an innovator in the business world. He defined innovator as a person who detects a real problem of the company, pointing out that detecting a problem is more important than solving one. He added that an innovator is a person who finds an intriguing problem, understands the problem, searches for methods to technically solve it, and provides feedback.