[YONSEI NEWS] Yonsei Milk Named Most-Trusted Brand
연세대학교 홍보팀 / news@yonsei.ac.kr
2017-02-21
Yonsei Milk Named Most-Trusted Brand
Due to its insistence on making highquality products, Yonsei Milk was awarded the 2017 Customers’ Most Trusted Award. The award committee was composed of experts in various fields, and for each category, brands were evaluated in terms of reliability, name recognition, preference, and satisfaction, as well the company’s management strategies, competitiveness, and future potential.
Yonsei faculty members from Food Science Committee have invented the RTengineering method used to produce Yonsei milk products, which enhances flavor and provides nutritional enrichment. At the same time, the Yonsei Milk Cold Chain System, an automated manufacturing system, strictly monitors hygiene and quality, while keeping products at their optimal temperature for freshness and taste.
One of Yonsei Milk’s most noted products, Yonsei Love Children-Taller, is a best-seller in the Korean market due to its high nutritional content. The milk product is served at more than 5,000 kindergartens and daycare centers across the country; soon, the company will offer a smaller, 110-mililiter version of it. Officials expect the launch of the smaller size to increase sales and profitability for Yonsei Milk.