- Yonsei School of Business students Win Championship Award October 19, 2018
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Yonsei team wins HSBC/HKU Asia Pacific Business Case Competition 2018
(from left) HSBC Deputy Chairman & Chief Executive Peter Wong, SooGee Lee, Eunyoung Jung, Senghee Cho, Jihoon Kim, HKU Executive VP Steven J. CannonYonsei University won the Championship Award of the HSBC/HKU Asia Pacific Business Case Competition 2018, marking the first time ever a Korean university won the competition.
The student team was composed of four undergraduates majoring in Business at the Yonsei School of Business: Senghee Cho (entering class of ’14), Jihoon Kim (entering class of ’14), SooGee Lee (entering class of ’14), and Eunyoung Jeong (entering class of ‘16). Sung Joo Bae, Associate Professor of Operations Management at Yonsei School of Business, actively participated as team adviser.
Sponsored by HSBC and hosted by the University of Hong Kong, the HSBC/HKU Asia Pacific Business Case Competition was established in 2008 to enhance students’ business skill and global perspectives, as well as nurture future business leaders that can contribute to the global economy. This year’s competition was held at the University of Hong Kong during June 5–8, 2018.
Student teams from 24 universities in the Asia Pacific region as well as Canada and France are selected to challenge business cases in a global competition format. Each team analyzes real business cases of companies and presents their solutions to a panel of judges consisting of senior business executives of multinational companies such as HSBC. The team presentations are judged based on critical thinking skills, problem-solving capability, and presentation skills.
HSBC/HKU Asia Pacific Business Case Competition group photoThe competition was held tournament-style with three preliminary rounds and four teams competing in the finals. Each preliminary round featured a different business case, ranging from the real estate industry and Marks & Spencer in China to Cathay Pacific Airlines. The final round case study was on Malta’s healthcare system.
“We tried to stay focused and positive throughout our journey to the finals,” said Senghee Cho, head of the Yonsei team. “We would end each day by returning to the hotel and monitoring the videos of our competitors; sometimes we felt quite challenged by other teams, but we made our best effort to keep our heads and focus on what made our team strong.”
“During the two months of preparing for the competition, I was able to broaden my knowledge and perspective of various industries and companies and learn that the process is more important than the outcome. I formed great relationships with business major students from all over the world and enjoyed the friendly competition,” she added. “I am happy to represent my country and Yonsei School of Business, and even happier that I am able to do that with the perfect ending.”
Professor Sung Joo Bae was advisor for the team, supporting the students since the beginning of the preparation period up to the finals. “Our students performed excellently under the extreme pressure of analyzing each case and preparing presentation materials in just three hours,” he said. “It is also an achievement that they won four rounds against several teams from English-speaking countries.”
Professor Bae emphasized that, in addition to Yonsei School of Business’ current academic curriculum in marketing, management, finance, accounting, and ODI (Operations, Decisions and Information), there is need to integrate real business cases with knowledge in order to educate students that can address the various challenges in the business world as well as in society.
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