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Yonsei News & More
NOTICE
2022 Christmas Tree Lighting Ceremony
Hoping that the tree that delivers warm lights on the campus will convey hope and joy to the world throughout the winter.
EXCELLENCE
Yonsei Tops in Korea for the Most Subjects in THE World Rankings
1st among Korean universities in business & economics, social sciences, clinical & health, and psychology.
ENGAGEMENT
Samguk Yusa Pareun Edition at Yonsei Museum Listed UNESCO MoW
Yonsei University is leading academic development by inheriting the cultural heritage of Korea and humanity.
Customized Strategies of Luxury Brands for Increasing the Well-being of Consumers
The research team led by Professor Ko Eun-ju of the Department of Clothing and Textiles, Yonsei University, theoretically and empirically verified the effect of customized strategies of luxury brands on the well-being of consumers. Specifically, it identified a mechanism first in the world whereby the purchase of a customized luxury brand increases the self-authenticity and well-being of consumers by enabling them to represent and reflect their identity and value.
Humans of Yonsei
“What I love about Yonsei, in particular, UIC, is the variety of backgrounds and experiences merging together. As a politics major, it has been so interesting hearing personal recounts of global events and different viewpoints and learning about new cultures. Attending Yonsei can broaden your experiences in a way you wouldn't experience at many other universities, as you get to know about Korean culture and the language through lectures conducted in English while being surrounded by international students sharing their cultures. It is the perfect way to meet new people and learn about new cultures!”
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