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Yonsei News

[YONSEI NEWS] Brand Value of Severance, 47th in Korea

연세대학교 홍보팀 / news@yonsei.ac.kr
2013-01-07

Brandstock, a brand evaluation institution, announced the list of “Korea’s Top 100 Brands.” The list is based on surveys and research from January to November,2012. Severance Hospital climbed 10 spots from last year’s list to rank 47th. Brandstock uses a web-based simulation stock exchange market system for brand valuation on criteria such as brand awareness, preference and credibility. Samsung Galaxy topped the list this year followed by E-Mart in 2nd place. With the rising popularity of SNS (Social Networking Services), brand value of Twitter and Facebook rose from 41st to 89th to 21st and 44th place, respectively. Other notable changes in the list include KTX’s leap from 80th to 26th, and online shopping mall 11street’s jump from 89th to 44th place.